Build engagement with comments-on campaigns.

In this series, our creative strategy team provides a concise overview of how to design effective comments-on campaigns. We explore what a comments-on campaign is, potential use cases, and the unique benefits and value that these campaigns can offer.

What is Comments-on?

In this video, we delve into the concept of 'comments-on' campaigns within Reddit advertising. We'll discuss how to implement such campaigns and explore common examples that brands can utilize.

Why Comments On?

This video highlights the benefits of comments-on campaigns for advertisers. We discuss the value of engaging with redditors and explore how fostering participation and open dialogue can align with a brand's objectives.

When Does it Make Sense?

This video examines the ideal scenarios for implementing comments-on campaigns based on your brand's objectives. We also offer practical tips for initiating meaningful discussions and fostering positive engagement on your ads.

Comments-On Campaigns: Recap

This video summarizes the key takeaways from our comments-on campaign series. We’ll recap what comments-on campaigns are, explore their potential benefits for brand engagement, and discuss when they might be a suitable strategy.