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Outline

In this playlist, we'll walk through the basics of beauty on Reddit.

Join Anna Cullari (Creative Strategist, KarmaLab) as we explore how your brand can effectively engage with Reddit's beauty communities.


Basics Of Beauty On Reddit: Introduction

This video introduces the basics of beauty on Reddit. Join us as we take a tour through our beauty communities, highlighting how they connect with our interests, passions, and needs. We'll also explore unique features like flair, before & afters, shelfies, and more.

Basics Of Beauty On Reddit: Meet Our Beauty Communities

This video provides an overview of Reddit's diverse beauty communities, including some of the most populated makeup, hair, skincare, nails, and branded subreddits.

Basics Of Beauty On Reddit: Flair

This training video for advertisers explains how redditors in beauty communities use flair. It provides insights on organizing posts with flair, adhering to community guidelines, and offers examples of how brands can use flair to stand out and add value.

Basics Of Beauty On Reddit: Before & Afters

This video examines the popularity of before-and-after posts in Reddit beauty communities. We explore examples like glow-ups, hair transformations, and skincare journeys and explore ways in which brands can use authentic before-and-after photos in their ads.

Basics Of Beauty On Reddit: Shelfies, Hauls. and Holy Grails

This video explores the world of shelfies, hauls, and holy grails within Reddit beauty communities. It provides a clear understanding of these popular topics and practical tips for brands aiming to create more effective ad content and copy that resonates with these communities.

Basics Of Beauty On Reddit: Tips & Tricks

In this video, we share additional tips and tricks to help your brand succeed when targeting beauty communities on Reddit. We discuss topics that resonate with redditors, such as compelling imagery, messaging strategies, and more.

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