In this path, we'll explore Max Campaigns on Reddit.
This path provides an introduction to Max Campaigns, Reddit's AI-powered solution that automates bidding, targeting, and creative selection in real time. You will learn how to leverage automation to achieve lower costs and increased results with significantly less manual effort.
By the end of this path, you will be able to:
- Design and launch a Max Campaign by configuring objectives, budgets, and audience guardrails.
- Apply creative best practices, including asset diversity and thumbnail optimization, to drive peak performance.
- Utilize "open-box" reporting to analyze audience and creative performance for data-driven optimization.
