In this path, we'll explore ad solutions on Reddit.

This path introduces the fundamentals of Reddit advertising. You'll learn about different ad formats, buying options (auction and takeovers), and how to use them to reach redditors at every stage of the funnel.

By the end of this path, you will be able to:

Differentiate between auction and takeover buying options on Reddit to select the most suitable advertising approach for your marketing objectives.
Design effective Promoted Posts that align with Reddit's best practices to maximize visibility and engagement among targeted communities.