What you’ll learn

• Evaluate auction vs. takeover buying models to select the best approach for your objectives.
• Master ad formats to engage redditors effectively at every stage of the marketing funnel.
• Build high-impact Promoted Posts using platform-specific creative best practices.

Award Track

Fundamentals Certification

Media Buying, Ad Format Strategy, Full-Funnel Marketing, Creative Best Practices

A quick check-in before you begin your learning journey.

Dive into the core modules of this learning path.

Expand your knowledge with these recommended supplemental videos.

Share your thoughts and tell us about your progress.