In this path, we'll explore what makes Reddit communities special.

This path is introduction to the power of community on Reddit. We will explore what exactly makes Reddit so...Reddity...and how your brand can find the right authentic, creative tone for your campaigns.

By the end of this path, you will be able to:

  • Identify the unique qualities of Reddit that foster a safe and welcoming environment for both individuals and brands, and articulate strategies for authentic brand engagement within Reddit communities.
  • Analyze the user engagement patterns on Reddit to develop effective brand campaign strategies that resonate with and inspire the platform's distinct audiences.