Prep for the Fundamentals Certification
Outline
In this playlist, we cover the practical, end-to-end guide to mastering Reddit advertising.
A practical, end-to-end guide to mastering Reddit ads, covering ad formats, targeting strategies, creative best practices, and brand safety measures to effectively engage redditors.
Introduction to Reddit
This video walks through techniques that brands can use to engage positively with Reddit communities. Many communities on Reddit are specifically created to spread goodwill and generosity. It is important for brands to understand this dynamic when messaging products and services to redditors.
Ad Solutions Overview
Discover how to maximize results using Reddit's versatile ad solutions. This guide covers essential formats like Conversation Ads and Dynamic Product Ads, teaching you how to align specific ad types with your goals, whether you're driving traffic, conversions, or brand awareness.
Targeting Best Practices Overview
Dive into the precision of Reddit ad targeting. Learn to utilize Reddit, Advertiser, and Partner audiences, and master key strategies including Interest, Community, and Keyword targeting. Plus, discover how to use automated tools and the Reddit Pixel for effective retargeting.
Brand Safety Overview
Explore Reddit’s commitment to brand safety and healthy discourse. We outline our dual approach - combining platform-wide protections with flexible advertiser controls. Learn how to use tools like inventory calibration, negative keywords, and community exclusions to ensure your ads appear exactly where you want them.
Creative Best Practices Overview
In this video, we cover how to optimize for mobile, ensure clear branding, and use authentic language to debunk the myth that Redditors are ad-averse.
Dive deeper
To learn more, explore additional resources related to this topic.
Reddit Ads Formula
Reddit Ads Fundamentals Certification
https://adsformula.redditforbusiness.com
