This video offers a detailed, step-by-step guide to creating an ad group in Reddit Ads Manager. You'll learn how to name your ad group, then master defining your target audience using powerful options like keywords, communities, interests, and demographics. We'll also walk you through adjusting budget and bidding strategies, how to leverage both custom and automated targeting, and setting geo-targeting preferences. By the end, you'll know how to ensure your ad group connects with exactly the right Redditors for a truly impactful advertising strategy.

00:00 Introduction to Reddit Ads Manager
00:20 Naming Your Ad Group
00:39 Defining Your Target Audience
02:03 Advanced Targeting Options
03:07 Setting Budgets and Schedules
03:31 Bidding and Optimization Strategies
03:47 Conclusion and Final Tips