In this path, we'll explore targeting strategies on Reddit.

This path covers Reddit's ad targeting and audience options. Learn how to use interests, communities, and custom audiences for prospecting and retargeting. We'll also show you how to optimize your campaigns with exclusions.

By the end of this path, you will be able to:

  • Identify and utilize Reddit's native audience tools to enhance your targeting strategy and improve campaign relevance.
  • Apply best targeting practices to connect with redditors and efficiently optimize brand exposure across Reddit.