tl;dr

Explore how to accurately measure the impact of your Reddit ads with advanced tracking tools and data optimization techniques.

In this video, discover how to accurately measure the impact of your Reddit ads using advanced tracking tools and data optimization techniques. Learn about the importance of accurate, actionable data, the role of attribution, and understanding customer journeys. We'll explore key tools like the Reddit Pixel, Conversions API, and third-party analytics, gaining insights on common tracking challenges. You'll also delve into advanced analysis methods like incremental lift studies, multi-touch attribution, and media mix modeling, helping you refine strategies for better campaign performance and ROI.

00:00 Introduction to Measuring Reddit Ads Impact
01:27 Understanding Attribution and Its Importance
01:41 Utilizing Reddit's Attribution Tools
02:18 Addressing Common Tracking Challenges
03:26 Advanced Measurement Techniques
04:10 Incorporating Multi-Touch Attribution and Media Mix Modeling
04:58 Building a Learning Agenda for Continuous Improvement
05:46 Conclusion and Next Steps

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