tl;dr

Learn to create effective ad groups in Reddit Ads Manager, covering audience targeting, budgeting, and bidding strategies.

This video offers a detailed, step-by-step guide to creating an ad group in Reddit Ads Manager. You'll learn how to name your ad group, then master defining your target audience using powerful options like keywords, communities, interests, and demographics. We'll also walk you through adjusting budget and bidding strategies, how to leverage both custom and automated targeting, and setting geo-targeting preferences. By the end, you'll know how to ensure your ad group connects with exactly the right Redditors for a truly impactful advertising strategy.

00:31 Understanding targeting options
01:00 Automated targeting explained
01:57 Setting geo boundaries
02:10 Placement and exclusion settings
02:46 Setting budgets and schedules

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